PROCESS

The Key to a Successful Project

INCEPTION | process

FIVE STAGES OF PROCESS

We believe a successful project begins with a process that simplifies the way forward and organizes the project into manageable components.

Our process begins with research, gaining a solid understanding of the project deliverables and targeted audience. We have successfully completed projects for IBM, National Electric Coil, Owens Corning, Harman International and other organizations who recognize the value in implementing a process to the project - to achieve results.

Our process establishes a clarity to delivering a successful project.

1. DEFINE
In the define phase, we identify all the major components of the project: goals, objectives, budget, timeline and establish deliverables and outcome metrics.  

2. DISCOVER
The discovery process explores the product or service and looks at its context in the competitive landscape. We research competitors and the targeted audience to understand their needs, motivations and aspirations.

3. DEVELOP
We develop an appropriate solution specifying all materials and deliverables - given budget, time constraints and desired outcomes.  

4. DESIGN
Design is establishing the tools and tactics that reflect the project criteria. Design is more than graphic conventions, it's crafting the appropriate look, feel and content that combined - becomes an effective and persuasive communication tool.

5. DELIVER
Delivery is the implementation of the materials established by the project deliverables, such as content, marketing collateral, presentations or a website - on time and under budget.

ENGAGE

Engage your audience through a combination of rich visual media: graphics, illustrations, and photography.

A combination of appropriate media that visually communicates the message.

INFORM

Inform your clients of your solutions with well-researched and well-crafted content.

Your message addresses an understanding of their motivations, needs and expectations.

PERSUADE

Persuade your audience by communicating how your offer fulfills their needs, expectations and motivations.

Deliver the right message that resonates with the targeted audience.

Powered by NOIRE